The IWBW Wine making
Philosophy – by John Izzo
(Fullback right on two)
It’s that time of year when I dream of producing our next vintage.
I follow the local buzz on how the crop will finish.
Research the latest techniques and materials.
Review notes on things I’d like to improve on from the past season.
Consult with my partner and customers and aspire to create
the perfect wine.
I then face reality,
I work two jobs,
Have no formal training and am hampered by limited funding.
We are at the mercy/blessing of what the good lord gives us.
(Fullback right on two)
So we keep it simple at IWBW.
We focus on a process that will deliver the desired result.
We pay attention to detail.
We stay away from complexity and temptation.
We plan our work and work our plan to achieve the intended
result, given the above considerations.
If you have been to IWBW you know that in our brief history
we have been well served by this doctrine.
We regularly get very good reviews on every wine, not
exceptional reviews on a few wines.
That is music to our ears and a perfectly executed, “Fullback right on two”
“Fullback right on two” , the definition
In my youth I had the
good fortune to play Pop Warner Football in my home town of Auburn NY. Our winning percentage was very high – (you can have a lot more fun by winning than losing boys), in fact losing was a very rare occasion.
Our Coach Don “Peaches” Crawford was one of the great
motivators in my life, right up there along a guy named Mario Izzo.
The first play we learned was “ Fullback right” very simple,
very conservative, properly executed-
A touchdown!
Thanks coach, for a lifelong lesson on teamwork and the beauty of simple
execution. Please sign your kids up for sports and have a glass of wine after
the game.
General George Patton said, “A good plan executed
today is better than a perfect plan executed at some
indefinite point in the future.”
I think George and Coach Crawford ate at the same diner.